Interpretation of changes in the access the high-end liquor.docVIP

 PAGE \* MERGEFORMAT 7 Interpretation of changes in the access the high-end liquor The high-end wine marketing channels in recent years as the Shuijingfang, National Pits 1573, as well as the rise of brands such as cutting-edge liquor pathway at all levels of the distribution of members of the development and changes, the traditional marketing mode of access pattern has been experiencing a huge impact on a single path mode of operation, can no longer adapt to the current Yetai development. Whether the traditional distribution channels is still present in most businesses and dealers of key advocacy groups, the terminal market, can not alone to dominate the high-end wine marketing channels and direction of the mainstream of development. Chinese liquor market development and consumption of the special circumstances of different mass consumer psychological characteristics of the pathways of the current high-end liquor an effective way to change are: distribution channel and end-channel links on the effective complementary. Any one of them giving up access patterns, are likely to become operational on a path weakness. The high-end wine writer in the operation process of channel management system is also deeply felt, to promote high-end liquor in the circulation and terminal channels of positive interaction should be present liquor business and public dealer groups, to develop and use the access key Strategy 1. 1, distribution channels with Chinese characteristics, localized marketing, market environment, still has a strong force, especially for the national brands, distributors and end at the public level, to help control the depth of the role it is playing an active and important role. Distribution channels in some special area on the distribution of members actually have become the order liquor business in their areas of jurisdiction of the logistics center and management center role. Weakening the role and function of distribution channels. High-end products fo