Interpretation of brand value.docVIP

 PAGE \* MERGEFORMAT 8 Interpretation of brand value [Preamble] For today’s Chinese entrepreneurs, almost no one Zaiqu doubt the strength of the brand in China, making great strides in moving towards industrialization at the same time period had to move towards information technology, Chinese enterprises are facing an unprecedented golden age, when the filled a variety of products produced in China many countries of the shopping malls, supermarkets Ershi the West exclaimed, panic when an indisputable fact that more and more people are being filed by: China is ‘world’s factory’, but Profit is not a strong brand power. We produce many products, or OEM, or can not sell high-priced, or most of the profit is well-known brands of multinational companies who have money earned. While many of our people, especially the fact that many entrepreneurs do not see, or think that this fact and has nothing to do its own business operations here nor, indeed a serious issue before us: How does China from ‘producing State’ into a ‘brand power ‘? If you raise this issue to a height, with the current all sectors in China are actively exploring the mystery of the rise of great power to link to see if, in fact, every major country is inseparable from the rise of powerful economic strength, but in the twentieth century, after the realization of economic rising power in the international market, highly competitive credit for a well-known brands. We will set our eyes on small, eye-catching from the Asian economic performance in some countries and regions to view, you will find Apart from Hong Kong, Singapore and other trade-based economies, in addition, Japan, Taiwan, and only in recent years to dark horses off of South Korea, are have a group of highly competitive in the world, a strong brand. In China, more and more visionary politicians, think tank scholars, business leaders have been aware of this unprecedented brand awareness. We should have a strong brand is not only aware of th