Iron shelf water products.docVIP

 PAGE \* MERGEFORMAT 5 Iron shelf water products ‘Great summer, whoever iced candied fruit juice it? Looked hot pink packaging would not take up the desire.’ Strolling in the supermarket to see the launch of this year’s sugar-coated haws Huiyuan juice, I could not help herself. There Wahaha this year to promote the kvass, supermarkets everywhere Duitou it, but see the ‘liquid bread’ in the words I fear: the finish will not get fat, right? Beverage market is great, but the pattern has been set, generally sluggish growth, would like to launch the hugely popular new and more difficult. 2012, Wahaha achieved operating income of 63.631 billion yuan, up 6.23 percent negative growth, net profit of 8.058 billion yuan, an increase of 16.93%, while in 2008, Wahaha achieved operating income of 32.8 billion yuan, an increase of 27.2%, a profit of 5 billion yuan , growth of 50.36% over the previous year from 2009 to 2011, Wahaha revenue more than 20% annual growth, 2012 was a negative growth. To maintain high profits, Wahaha constantly introduce new products. ‘I produce something you did, I would not tell you to vicious competition, I developed something better than you I’ll dominate.’ Zong proposed the ‘one, two, four, eight, ‘the product development mode, when a product is still brisk sales, we began to prepare two new products, rolling development, the formation of different product groups lineup, high-profit and low-margin products while doing. To drink it, no technological content and product category can not be patented, make a fire after a product is swarmed contender, sugar Sydney is a precedent. Kvass but for the general market reaction, probably would have to win head Poxue flow. Currently, kvass market performance is worth studying because kvass market, especially in the Northeast Harbin done very well, the Wahaha for national distribution, but can not make kvass market in the country replicate its success in the Northeast market. If you get to the