IT giant consumer electronics appliances and Commander.docVIP

 PAGE \* MERGEFORMAT 7 IT giant consumer electronics appliances and Commander When HP, MOTOROLA, DELL and other well-known international IT companies have set foot in the field of consumer electronics, when in fact means that the consumer electronics era. Thus, the traditional home appliance business and IT giants will be inevitable head-on confrontation. So who is most likely to become the final winner of this contest? Technological change lead to change in the situation Consumer electronics industry is experiencing an unprecedented change in the situation. The most obvious example is the consumer electronics industry was the explosive growth of market space. IDC (International Data Corporation) recently published survey data show that in 2003 global sales of digital cameras grew by 45% over last year, the global LCD TV growth rate of more than 180%, to 2005, sales of consumer electronics products will be PC-10-fold . Compared with the consumer electronics industry last year, the global personal PC sales grew by only 6.3%. If DELL, MOTOROLA, etc. involved in the consumer electronics industry, the driving force be simply categorized as ‘jealous of the consumer electronics industry, this big cake’, is obviously not yet see clearly the real story behind. The reason why a big IT giants to enter the consumer electronics industry, the deepest levels of motivation and reasons are two-fold: first, the consumer electronics industry, the transformation of their own tremendous potential opportunities; second, because the number and 3C technology in consumer electronics The application, resulting in the consumer electronics industry and the IT industry in the technical level, the border appeared blurred. In terms of digital TV, LCD, OLED, PDP and other display materials has matured greatly subvert the original form of the product, which for traditional consumer electronics manufacturers is a challenge. In the meantime, digital technology development and the trend