It has a large short board.docVIP

 PAGE \* MERGEFORMAT 13 It has a large short board Wuliangye Brewery is China’s wine industry leaders, its leading brand ‘Wuliangye’ can be described as a household name. It is such a large-scale liquor producer, because in a short time has developed a large number of sub-brands, greatly weakened the influence of its leading brand, in this case Wuliangye introduced a project called ‘1 +9 +8’ revitalization plan , in which a very important point is to Wuliangye as an international brand. The success of the background Wuliangye Some people note the success of Wuliangye accidental, it is also inevitable. It occasionally is because Wuliangye does not depend on the bombing of a large number of advertising to build brand awareness, but with a very clever positioning strategy has been successful, which closely follow the Maotai dominated position of superior products. Liquor market in the 1990s, the most favored or an old eight wines factions at a time when the old wine in addition to the eight foreign Maotai price comparisons are no longer the high-end products, and Wuliangye rapid aiming to take advantage of the market needs and the gap income, it is easy to squeeze into the ranks of the wine. Of course, even the packaging of Wuliangye wine for its squeeze in the ranks of waves, which compared to the old eight wines were not bad autumn gray image can be said to stand out, from an aesthetic point of view favored by the self-within reason. It must have been successful because Wuliangye uphold the purpose of brewing wine would be ‘Chan’ Wuliangye formula one step further than the so-called quality of its wine in old eight wines favorably and even exceed those that consumers have discerning eyes, and Even without that kind of market access depend on the quality of Wuliangye also can win the world. The flavor can be said Maotai Maotai pain, although there are many consumers like to Maotai of Moutai, but most consumers are more like the Wuliangye of Luzhou-flavor, whic