Jinmailang with the Masters Red Bull battle.docVIP

 PAGE \* MERGEFORMAT 10 Jinmailang with the Master’s ‘Red Bull’ battle Ming potential In 2002, Jinmailang by ‘bomb face’ sudden emergence of the concept of this new category of instant noodles, instant noodles stirred the existing pattern of the industry. In 2008, Jinmailang With ‘shell surface was tasty’ in this flagship advertising, did not mention the Master ‘taste’ of the premise, the perfect get through instant noodles desire ‘ballistic’ and taste Renduermo, resist to Article 10 of the Master of the joint attack ads of different products, and achieved sales of 1.5 billion, the growth of the instant noodle industry leader Master issued a strong challenge to the signal. Mai Lang Food Co., Ltd., chairman of this norm is the country that the first and the second is a kind of competing, the lack of opponents, and benchmarking is a lonely, catch-me-is the industry thriving and to allow progress, the driving force for consumer satisfaction. It seems the country is now in the Fan, ‘shell surface was delicious’ Although the momentum on the counter and suppress the Master’s ‘is this taste’, but not enough to occupy its important markets, especially in 50% of total sales, and deep-rooted Ye Mao’s braised beef noodle market, and the braised beef noodle consumption accounts for 64% of the whole category of instant noodles over! For a long time, ‘Sport Red Bull’ is the braised beef noodle soup, boss or even synonymous with, to seize and divide up ‘Sport Red Bull’ market is Jinmailang must must fight a big battle! Toga Mak Lang Jiang planning this new sub-brand first ‘top grade braised beef noodle soup,’ defined as ‘a better material, more delicious braised beef noodles’. Better raw material refers to the use of gold and bread wheat flour specially selected Pingyao beef package, select the soup flavoring package, Xinghua pollution-free vegetables, packages and other top grade ‘three packs’. Top grade ‘three packs of’ do not take the old Master simple package materia