Kaiping Li Garden- Chinese cultural context experience.docVIP

 PAGE \* MERGEFORMAT 15 Kaiping Li Garden: Chinese cultural context experience Kaiping Li Garden, located in the famous hometown of Kaiping City, Guangdong Province, Mr. Xie Weili by the Chinese in America in the last century, was built 20 years back. Park covers an area of #8203;#8203;about two million square meters, both the charm of Chinese gardens, but also absorb the atmosphere of Western architecture, Overseas Chinese and Western is a private garden in the year 1999, park owner lady is pleased to thank Miss Yu Yaoqiong contract in the United States, commissioned Kaiping City People’s Government hosted for 50 years. Since then, Kaiping municipal government opposition to conduct a comprehensive repair and expansion of park, not only save The original building, but also promote Mr. Xie Weili and hometown to share the same spirit of travel, to build it into a national AAAA level scenic spots, has so far received more than 200 million domestic and overseas tourists. In order to further promote the Chinese culture, in early 2010, the municipal government invested 3 million yuan in Kaiping, established landscaped area to enhance the cultural tourism environment, Chinese cultural display area and the construction of tourist reception center. Subsequently, the Government has set up Tourism Investment and Development Company in Kaiping Watchtowers, unity Park operations, including establishment of cultural resources, including market development. In the new situation, how to break the established landscaped garden area should be the traditional marketing ideas to further enhance the scenic quality and expand the market influence it? In my opinion, the key is to present a landscape, based on the activation of a specific time and space environment, the characters, events and stories carried by reproduction of Li Garden Chinese cultural spirit and personal feelings, do scenes, Vivid, so that visitors get to experience Chinese culture and context. First, the sceni