Kang Byrne a classic case of encircling the cities from rural areas.docVIP

 PAGE \* MERGEFORMAT 11 Kang Byrne a classic case of encircling the cities from rural areas Preface In 2003, the Chinese appliance market, rising a brand New Horizons, the brand more than six months in a short period of time, from the penniless to the wind and water. This brand, in the refrigerator area, so that Hisense, Midea, ducklings unhappy; while in the air-conditioning field, makes Ochs, Zhi Gao, Changhong to experience the threats and pressure. The brand, so that channel excited, so that consumers cheering, especially the three markets and rural consumers, is even worse. The brand is launched by Kelon Kang Byrne. Today, we launched Kang Byrne this case trying to rise from her and success in search of China’s home appliance industry in cities, especially an increasing saturation of the market, but among the many well-known brands, when price wars break out, companies break out way. Because, Kang Byrne, a beginning has been positioned as a low-end brand, for the three and rural markets. Her success seems to allow us to establish confidence: China’s home appliance market is far from being saturated, China’s home appliance industry in the domestic market can still accomplish a great deal. ‘Combine harvester’ turned out to Time to go back to December 2002, Kelon Kang Byrne launched on air-conditioning, COMEBINE (combine harvester meaning), this with a foreign flavor of the Chinese domestic brands in the market, the brand began her journey. Kang Byrne, the Kelon multi-brand family of a member of the Department of famous door, bound with an aristocratic atmosphere, simplicity of design, western feel. Her listing is bound to attract the media and the industry’s eye. In fact, it is not listed on the news release before the Kang Byrne, 40 more than the mainstream media have carried out extensive coverage. After division by Kelon Kang Bayern held a press conference listing, so that consumers nationwide in the first time, a taste of this new brand Kang Byrne