Jianlibao back of the Ten Major Relationships.docVIP

 PAGE \* MERGEFORMAT 3 Jianlibao back of the Ten Major Relationships Jianlibao not the first renaissance, and this is likely to do. My answer is Kaopu’s. The reason is the operation of unification is a beverage brand experts, would not exist, such as Jianlibao have so many institutional issues, personnel issues, management issues, market issues, branding issues. They are clearer understanding of the market, there is the ability to Jianlibao rebound. This is my view that the first one. Second, Jianlibao is now the core issue is the brand image of aging. New generation of consumer groups is not the previous generation’s brand awareness, followed by the marketing channels shrank, channel level and the routes are off air. As in the past mainly in the sugar amp;amp; distilling company’s lines of development in the better performance of second-tier cities such as, but now this market structure, which are all re-open channels and terminals. Third, Jianlibao stand up to be successful, there must be a focus on products to conquer. What is this product, my opinion is that this product can not be away from the parent brand ‘Jianlibao’ too far, to be completely borrow the original brand recognition of assets, at the same time there is something new, its relevance to the close. Example can be called ‘new Jianlibao king’ of the Name. Boost each other to form a mother and the brand effect. At the same time, you can also use not related to brand positioning method, to create a new independent brand, Jianlibao just like to be a result of the endorsement. Comparison between the two, the former approach is to wake up an old client-driven new customers Bijing this crowd has not always fly non-drinkers drink level. The latter option would bring new customers and old customers, after all, is now the brand is already very rich segment, what fruit juice, tea, soda water, and the Victoria C, species sensitivity and more brands in these classes need to be subdivided and occupied a