Jiannanchun Year of liquor identification method does not solve the problem.docVIP

 PAGE \* MERGEFORMAT 11 Jiannanchun ‘Year of liquor identification method’ does not solve the problem Chinese liquor industry’s ‘Year of the misgivings’, has long been concerned about the Chinese wine industry and the community as one of the outstanding issues. In the past the near December 8, 2007, in the good life that is full of auspicious, the Chinese liquor, one of the benchmarking enterprises Jiannanchun winery’s first ‘Year of Liquor identification method’ high-profile appearance in the capital Beijing. While the other hand, is Jiannanchun followed a series of print ads ‘standard enough for 100 years, China has been a scientific appraisal of vintage liquor standard’ and other chapters published in major journals. I for Jiannanchun persistent scientific practice is very respectable, solid-state fermentation from Chunliang of nanotechnology, to today’s vintage identification method, etc.; However, for the year Jiannanchun the identification of law and the series of wine publicity surrounding the matter, in the face Jiannanchun to resort to the ‘solve the problems the industry’, said it and use it as an opportunity, through its 15 years, more than thousand years into the high-end wine market, the intention of liquor; an uproar in the wine industry whom the At the same time, I think that regardless of the technology from the micro level or macro-strategic level to the Analysis of Jiannanchun practice Jiannanchun This law still exists a significant but not resolved. First, is the market credibility of the experiment for identification of the problem. From the consumer’s market point of view, the real concern for the wine year there are two points, one is a complete identification method is scientific and reasonable, because it will affect the cost of the final consumer, then who is going to identify it have credibility? Second, the number of years the proportion of wine consumers is more concerned about where the issue is also troubled by the concept of t