Kelon crisis the alarm bell for Chinese home appliance industry,.docVIP

 PAGE \* MERGEFORMAT 9 Kelon crisis the alarm bell for Chinese home appliance industry, Kelon the emergence of the crisis seemed accidental, but in reality the inevitable. We believe that the problem will Kelon the truth over time. But now we will be focusing on a range of issues in Kelon behind, what causes it? Kelon the crisis to other household electrical appliance enterprises turn what? Opened a business three evils For Kelon crisis has exposed the appliance industry 3:00 ills: Kelon behind the crisis, the SFC survey, Deloitte amp;amp; Touche to withdraw, capital chain tension, suspension shutdown is only the appearance of a crisis, the deepest level we have to see that the development of China’s household electrical appliance enterprises in more than 20 years after the market experienced a long early stage of development after a period of rapid growth, how the face of market maturity, competition, and how to face the challenges of domestic and international market integration, how to break through the bottleneck, how to jump out of their own development to look at the entire household appliances industry in the future direction of development. Before the competition does not regulate the market space is large, competitive opportunities, companies are about as long as the impulse to one, we can get good market share. But the current market situation has changed, the market becomes more standardized, competition has become a rational, many companies before the set of development ideas and management methods, no longer held. This requires us to innovative approaches in the enterprise operating the process of planning more and better business ideas and strategies. Second, Kelon was once a Chinese household electrical appliance industry, a banner, its pace of development and the scale effect has been the pride of Chinese people, but why would the rapid development of the 21st century, against the backdrop of global economic integration, but hit this bridge