Kelon is a smashing machine Ming or mere copycat-.docVIP

 PAGE \* MERGEFORMAT 6 Kelon is a ‘smashing machine Ming’ or ‘mere copycat’? 20 years ago, Haier refrigerators hit is to everyone awakens awareness of product quality; 20 years after the Kelong ‘smashing machine Ming’ is not and can achieve a similar effect? Although I do not know, but here would like to take three kinds of ideas speak for themselves, the Composite several types of different reactions to this marketing event. As for the Kelon ‘smashing machine Ming’ in the market whether we can achieve the desired results, on the left to the market its own verification bar. View 1: stunned Haier, Kelon This year really hit the shock refrigerator. Kelon smashing machine because the kinds of corporate behavior, although clearly show the suspect with the company, but more importantly, is that it does have important implications: First, in addition to the old and welcoming the new air-conditioning not only represents the end of an era of high energy consumption, but also marks China’s air-conditioning industry to usher in a new era, that is, energy-saving age; secondly, unmistakably conveyed to consumers by Kelon and high-energy air-conditioning and complete determination to make a clean break. 20 years ago, Haier is also adopted the same approach, not only to their own employees, but also to their own facing the consumer, expressed for the poor quality refrigerators Haier’s determination to complete a clean break. Kelon is now also taken such an approach, not only for the year has not witnessed the smashing refrigerator Zhang who revisit the scene of similar images and history; the same time, the heroic style of the modern mind to long-numb startled mind can not help but filled with ‘doing business in relation to have the courage’ sort of rhetoric; There is also seems to have long-silent air conditioner market shock a little, but how the response of enterprises also do not know. This shock people, with a long absence, shock, in a move to the consumers did not