Kitchen appliances competition.docVIP

 PAGE \* MERGEFORMAT 5 Kitchen appliances competition Time flies, time Rusuo, 2005 blink of an eye turn in the past month, the Lunar New Year is around the corner. End of the year end of the year, as home appliances in a branch, kitchen appliance sales are continuing to heat up, in the north with cold winters in stark contrast. We look at the kitchen appliances hypermarket sales, turns out to be wind and water, warlords disputes. Brand competition: According to the State Council Development Research Center of Market Economy Research Institute of the Chinese cities released by market research study shows that kitchen: the next decade, China has almost 33% of the residents gradually moved into new houses, accompanied by an average of each year there will be more than 2.6 million replacement of kitchen appliances to face. The resulting huge demand for household appliances kitchen space and a good market ‘money’ King attracting domestic and foreign enterprises have a large number of household appliances into the kitchen and home appliances field. As the international home appliance giant, Siemens, according to Rex and other native plants have been established in China; like, Mr Duncan Pescod, Meiling of large household appliances such as mainly a high-profile well-known home appliance enterprises entered the kitchen area of small household electrical appliances. Well-known brands rely on the major brands of tension and strong advocacy to attract consumers, and more small and medium brands rely on the personalized and enhanced product differentiation, to grab market share, market, foreign brands in China’s crowded, Baxianguohai, out all the stunts are all fighting over a significant piece of cake. Technology competition: With the Chinese people’s living standards and their quality continues to improve, the demand for kitchen appliances have also shown a more personalized, user-friendly trend. At present, the production of the kitchen appliance market, either from