Knowledge of the impact of Enterprise Marketing.docVIP

 PAGE \* MERGEFORMAT 8 Knowledge of the impact of Enterprise Marketing To digital, into the main features of revolution to scientific and technological revolution based on knowledge, on people’s mode of production, ways of thinking, lifestyles and behavior patterns will have a huge and profound. Similarly, the right management, corporate marketing, will have a profound impact. First, the impact of consumer demand: Technology revolution driven knowledge-based economy, on the one hand the rapid development of wealth, on the other, so that the majority of consumers higher living standards, consumer demand and make the following changes occur: 1, consumer demand tends to personalization. As consumers affected by the extent of the knowledge economy and culture universal improvement in consumer demand and thus encourage consumers and consumer behavior tends to personalization. As the knowledge economy have brought the same time, technology and innovation in knowledge, in order to direct consumer spending personalized. Thus, a change of economic enterprises that require a single, large quantities of marketing, steering the implementation of personalized and diversified approach to marketing. 2, tends to rational consumer behavior. In the era of knowledge economy, as consumers enhance the cultural level, they can with well-developed information network, comprehensive, rapidly collect and purchase decision-making related information. For example, consumers can quickly gather information about the computer software’s product information, and to develop and evaluate different purchase options from which to choose the best purchase decision. 3, consumer demand from the physical needs of low-level demand shift to a higher level, that is, the demand from the material to the spiritual needs changing. If consumers are from the original minimum physical needs for basic necessities to the culture and education, entertainment and spiritual needs changing. 4, consumers face