新编剑桥商务英语unit-3探索.pptVIP

3.1Business topic: Starting a business;3.1 Business topic: Starting a business;Ways of starting a business;Here are three different ways to start your own business. Find out the equivalent terms in Chinese for each approach. ;Think about it; Reading1.The table below lists things to remember if you are setting up a new business as a sole trader. Read the article and complete the right-hand column.; We wanna hold your hand Take a big piece of business sense, add some entrepreneurial spirit and voila! You have a franchise. Starting up a franchise could be a very clever move for those who want to run their own show but don’t have the experience or the desire to set up in the dangerous and often short-lived world of the sole trader. But it’s vital to know what you’re getting into. Franchising is ‘the granting of a licence by one person (the franchisor) to another (the franchisee) which entitles the franchisee to trade under the trademark or trade name of the franchisor and to make use of an entire package. So is the main concept behind a franchise that of a compromise between setting up on your own and working for a company? ‘Absolutely not,’ says Dan Archer, head of marketing at the British Franchise Association. ‘That’s a ludicrous over-simplification. It is running your own business, but it’s taking away some of the risk and bringing in the support of other people.’ He points out that only 0.9% of franchises fail, compared with the majority of individually owned businesses.; But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesn’t suit people who don’t want to follow the system. William Ewbank, the head of franchise sales at Domino’s Pizza, says, ‘If you’re massively entrepreneurial this isn’t for you. It’s a discipline, a club with rules. There is some independence our franchisees can charge their own prices although we’re strict on menu content. It’s running a business with