Left ad right PR - Advertising and Public Relations Collaborative Communication.docVIP

 PAGE \* MERGEFORMAT 16 Left ad right PR - Advertising and Public Relations Collaborative Communication Many advertisers have been wondering, how many are now advertising costs every year, but the result is year after year? In fact, apart from here, while advertising strategy, design their own problems, there are also spread throughout the advertising industry, changes in the environment factors. With the market development, brand communications increasingly harsh competitive environment, a single advertising communication has been very difficult to continue to bear the burden of brand communication. How do I upgrade to maximize the effectiveness of advertising communication, how to brand advertising, directed to the accumulation of the track, where side, there is a multi-mode of transmission of the spread of the problem together. PR is a recent emergence of China as a brand new mode of transmission, and advertising compared with a high credibility, communication, effective, dissemination of in-depth, focusing on the advantages of the brand long-term benefits, but these are precisely the disadvantages of advertising communication. The relationship between advertising and public relations, just as a person’s left hand and right hand, one of them alone is undoubtedly a serious waste of resources. Dissemination of advertising and public relations together, just as the use of hands as to complement each other and complement each other and help make up for all the flaws of a single advertising communication, contribute to a more substantial effect of enhancing the dissemination of advertising is a brand new era of Advertising Communication a new model, new ideas. 1. Advertising and public relations advantages of collaborative communication complement each other 1. Ad credibility low, the high credibility of public relations All consumers are lamenting the credibility of advertising becoming less and less, and now simply do not know what to believe! Indeed, on