Legend of Hamburg- McRib Farewell Show Delisting.docVIP

 PAGE \* MERGEFORMAT 4 Legend of Hamburg: McRib Farewell Show Delisting Companies such as McDonald’s Big Mac has never been a lack of legend. In the menu there is a 13-year-baked pork chop juice Fort (McRib) setting out from the McDonald’s menu has disappeared. To this end from October 31, 2005 began exclusively for McDonald’s McRib delisting Hamburg held a grand farewell show. The delisting of this grand farewell tour in the United States Select cities in California, Kansas, Missouri, North Carolina cities such as simultaneous debut. By then, consumers can in 32 districts, more than 2,000 McDonald’s restaurants in Hamburg have the final opportunity to enjoy this. My menu, I make decisions This was born in 1982, called the grilled pork chop juice Fort Hamburg, in fact there is no pork ribs, which is a kind of pickles, pickled garlic and spices BBQ boneless pork ribs meat. In the United States, McRib has been more than just a hamburger, it has become American culture in a special symbol, this symbol represents the meaning that is strange. Whether the name of the McRib, or its existence is filled with exotic elements. Take its name is - grilled pork chop juice Fort - Hamburg in the folder, but in fact only a pig rib meat, simply do not pig ribs. So, what kind of marketing tool created the McRib does this bizarre cultural symbols? McDonald’s spokeswoman Jennifer Smith said: ‘Our philosophy is to enable our customers to decide what should remain in the menu. And customers direct interaction and direct exchange is a very interesting thing. ‘Withdraw from the market at the beginning of the farewell show at the same time, McDonald’s has also opened a special McRib site, like the McRib customers can sign through the website, support for the continued retention in the menu McRib. McDonald’s in the past on several occasions decided to remove from the menu McRib Hamburg, but in the end are a number of customer requirements under the McRib was able to retain in the me