Legend of Mengniu Dairy and writing ability-.docVIP

 PAGE \* MERGEFORMAT 18 Legend of Mengniu Dairy and writing ability? FOX (moderator) As the year 2002 China’s most growth companies, Mengniu 1:00 goes for a miracle created by the market. To rely on a single product segment packaging - Tetra Pak, pillows, Mengniu was an unprecedented success. Mengniu is the world’s single plant currently has a production line Tetra pillow up companies. With dazzling speed, liquid milk by Mengniu from the amp;quot;junior,amp;quot; became a number of manufacturers Xian Yan, research, follow, imitate the amp;quot;textbook.amp;quot; The beginning of 2003 alone, from January to April, Mengniu to achieve sales of 1.2 billion, is experiencing a rare high-speed, but it can dash in the state for how long? Legend of Mengniu Dairy and writing ability? Situation 1: Mengniu’s success led to Gabriel packages, Tetra Pak launched pillow crazy! Tetra pillow manufacturer of liquid milk had not been paying attention, it was because they had been ignored, Mengniu to seize this golden opportunity, relying on a single pillow Tetra Pak products, thus breaking a super-normal development. Mengniu’s success suddenly worth double the ones who enjoy music pillow, music pillow at the same time gave birth to Billy cheaper, cheaper packages of Gabriel crazy launched. According to incomplete statistics: From last year to this year, the country’s small and large manufacturers, and Gabriel Tetra pillow pack hundreds of production lines soared. Although the Mengniu has comprehensive advantages of mass production, but the face of the radius of the region, logistics costs, packaging costs more affordable many competitors, which one is better hard to assert. Situation 2: Zhu Qiang Mengniu has been the region’s persistent blocking! Store in Shanghai, Mengniu’s Tetra Pak Pillow suffered a strong blocking light. Bright waving the weapon from the price war started close fight with Mengniu. In June of this year, a case of Tetra Pak 500ML * 8 pillows, bright price