Lenovo Olympic - High quality is the association towards the internationalization of the greatest challenges facing the.docVIP

 PAGE \* MERGEFORMAT 5 Lenovo Olympic - High quality is the association towards the internationalization of the greatest challenges facing the From 2008 getting closer, the Olympic marketing is in full swing, the Olympic Games is not simply a sports event, the Olympic Games some ways is a global economic event, which for the enterprise, is heading for the world the opportunity, it is very rare an opportunity, through the legitimate rights and interests conferred by the Olympic Games can enhance corporate brand, culture and image in the international market acceptance. Through our most recent survey found that consumers are a reflection of the Olympic TOP sponsor of the strongest, while the association with the ideals of the Olympic sponsors than in high-quality, green, environmental protection, there is still a gap. In the international brand also has shortcomings and blind to see the strategic objectives, while ignoring the driving force to achieve strategic objectives - brand management, strategic management is the largest association of blind spots, because of the apparent lack of theoretical knowledge, this pebble-off River empirical strategy of internationalization strategy will enable Lenovo’s apparent lack of motivation, premature separation with the IBM brand of ‘higher status and Olympic sponsors’ expectations are too high, so that the Lenovo brand development, a serious fault , but also allows us to think the strategy to achieve some degree of sense of crisis. Looking back in 2004, just as Lenovo has chosen TOP sponsor of the 2008 Olympic Games, after a large scale began with ‘the quality of the Olympic Games’ main line, using the Olympic platform to enhance the brand image marketing activities in the May 22, 2004 the opening of the High-Tech Expo , Lenovo in order to ‘make the world think China’ as the theme, display the full range of Olympic-quality products, which include IT gymnastics champion, known as business PC to drive a S600, there is