Lexus- Toyota conceal their origin the mystery behind the.docVIP

 PAGE \* MERGEFORMAT 5 Lexus: Toyota conceal their origin the mystery behind the We may say it does not believe, Omega (OMEGA), radar (RADE), Longines (Longiness), Swatch (Swatch), Tissot (Tissot), Swatch (Swatch) and other watches is actually the same company brothers and sisters, are the world’s largest watchmaking group Swatch (Swatch, before the year 2000 called SMH Company)’s watch brand, in order to highlight the brand personality, SMH has never take the initiative to promote these brands originated from the same enterprise. In fact, Swatch’s very different personalities of different brands, highlighting a unique aspect, consumers easy-to-according to their own identity, occupation, income, social status, need to make purchasing choices. Such as the Omega represents a successful person or celebrity luxurious choice, with a radar table is a symbol of high-tech. As for the Swatch is the avant-garde and trendy, trendy people of choice. In advertising and market promotion, embodies the brand’s distinct character. Omega carefully selected a number of international and regional celebrities as image ambassadors, such as international celebrities such as supermodel Cindy Crawford, Salamah Macpherson; Hollywood International film star Pierce Brosnan; Formula One World Champion driver Michael Schumacher, golf and other prominent figures Siniaisi in China, Chen Lu, etc. are selected. Omega-color pages of magazine advertisements are based on an Omega ambassador extraordinary personality and embodies fashion style photos of the slogan: ‘Omega ─ ─ my choice (OMEGA ─ ─ MY CHOICE)’. For consumers, everyone is eager to success and fame, naturally so many celebrities are wearing the Omega Seamaster empathy and purchases, in order to find successful people feel. The other hand, SMH company’s other brands such as Rado ad, you will not find any stars from the emergence of selling and promoting fully reflected in the high-tech tabulation processes and materials, such as