Li Bai buy Olive a leader in another way a breakthrough.docVIP

 PAGE \* MERGEFORMAT 7 Li Bai buy Olive a leader in another way a breakthrough In April 2006, at auction, Li Bai to offer 31 million yuan will have to create the peak of the achievements of China-made shampoo trademark of Olive bought. The events mark the auction in two phases declared Olive Vicarious old and new, but also a clear picture of Li Bai a watershed in the brand development strategy. The watershed separating the two sets of industry, business model, but also the outcome of the strategic orientation of the two separate. Prior to that, Li Bai the persistence of growth pattern with the other local daily chemical enterprise is no different from that in entering new areas, the main use of own brand of the way to large-scale star advertising and price cutting edge tear hole in the market, its fortune products li white-washing is the prototype of this model; Since then, Li Bai will make greater use of capital, leverage, acquisition and integration of other brands, a multi-brand portfolio management means to achieve strategic space enterprise product lines and expansion of the synchronization. Bought the Olive Liby is the base from the washing industry, to the ‘big day of’ advancing a strategic step, reflecting the company through the acquisition of existing mature brand new day to cut into the area of strategic intentions. Yu Li Bai, the strategic acumen extended to new areas such as shampoo, Olive is not the beginning of bidders. Li Bai in 2001 and launch Biying own brand of shampoo, invested heavily, they played the star advertisement. Unfortunately, this is a less successful attempt, Biying have not been market-proven and eventually suffered the fate of sink like a stone, in Liby Enterprise Group brands posted on the website on the list now see Biying name. Discard own brand line, and then used the acquisition Olive the way of such well-known brands to enter new markets, means that Li Bai has been a breakthrough strategy to focus on the enterprise sh