Left or right channel 2011-.docVIP

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Left or right channel 2011-

 PAGE \* MERGEFORMAT 4 Left or right channel 2011? In an inflationary environment, China’s food industry in 2011 prices has been overwhelming, and gain the lead. Sales channels as a food marketing chain, the most critical aspect of a polarization, or even reverse the development trend and direction, such as office restoration of circulation rise again. online shopping and buy when the price rises, an increasingly important role. 2011, the channel towards how? How should we deal with the new changes? Together effective planning institutions as China top the food planning and professional planning organizations, should be ““ New Foodgt;gt; magazine asked, given the view for all to explore . Agent or Direct Manufacturers in building a nationwide sales network, whether it is directly managed branches should be established (or offices, or fully rely on agents? Two methods have advantages and disadvantages, strengths and weaknesses. Totally dependent on distributors, manufacturers subject to the agents, many enterprises strategy can not be completely implemented, customers and channel resources to fully grasp the hands of the agents, the fate of the region Department to bring in someone else’s trousers, always place a lot of variables. If fully self branches or offices, factory cost, risk too high, resources are not enough. At present, many large and medium enterprises have been a parallel development branch model and agents, branch is responsible for brand marketing team to help dealers to expand the local market. the agents responsible for the local channel construction, goods delivery and financial results. This model is able to find a balance game manufacturers, but also expand the local market strengths. Traditional or online shopping The cost of traditional channels, the rising costs, there have been the homogenization of traditional channels, so that competition in the industry even worse. With the increasing number of Internet users, settlement and

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