Li Bai- poised to take off.docVIP

 PAGE \* MERGEFORMAT 26 Li Bai: poised to take off Last year, the world-renowned research firm AC-Nielsen released the latest sales data on detergent. Ranked top two in the industry is always in the limelight in the current field of domestic detergent brands: Diaopai and odd strong. Few people expressed doubts on their top. Since the odd strong delivery into the rural countryside, Diaopai set off wave of price cuts since the detergent market in recent years has been the two giant upside down. Surprisingly however, is the third sitting of the Legislative white throne. Private enterprises have been partial to this corner of southern China, the third climb, even silent. Also surprising, if the calculation of an integrated washing class sales, Li Bai had a total of 16 billion yuan more than odd strong, second only to Diaopai while in second place. The company established in 1994, only six or seven years jumped to the forefront, in a extremely competitive Bosha, the legislation quickly out of the white so a lot of people are curious. Compared in terms of singular intensity and Diao Pai, Li Bai in the public’s influence is still relatively small, was extremely restrained and low-key. Partial corner of southern China it seems steeped in their own little world inside one. This is an interesting phenomenon, as representatives of private enterprises, vertical white and strange intensity and institutional Diaopai is totally different, thus, also gave the market its alternative mode of operation and unique business ideas. For the consumer the impression that Li-white star with the shaved head Peisi closely together, this unique image of the voice so that homogenization of Li Bai in the growing field of sudden emergence of detergent. As a representative of the rise of small and medium enterprises, vertical white started to develop, enhance, have all given period of development of SMEs are in a lot of experience-based methods: fortune, the use of ‘OEM’, eliminating a lot