Li Ning Buoy- is a failure but destined for success.docVIP

 PAGE \* MERGEFORMAT 5 Li Ning Buoy: is a failure but destined for success Li Ning, a marked change, the brand name of the founder of the founder of the brand once again deeply marked, from the L-type Li Ning logo into the so-called original “cross-Li Ning,” abstract expressionist movement. Had feelings of Chinese enterprises “boss consciousness” deep-rooted. So the industry talking about (which is probably the most willing to see Li Ning), there are advocates that will be Li Ning, “the image out of the cottage, to the international” starting point, those who disagree that it was “difficult to look silly, superfluous.” I said, just from the logo design perspective, Ning-for standard is a failure, but change the underlying strategy, destined for success. Objective point of view, the original Li Ning logo are all doing the best in the domestic sports brand, though it has traces of imitation Nike, because he does not imitate the bad, better than those third-rate, coupled with the ongoing brand communication efforts, he finally had today, the only one lucky enough to be “dressed out” of the national sports brand. The new logo does, from an aesthetic point of view, the signs of losing its original elegant, sleek, visual impact is far less than the original, but deadly, the new logo of L into two parts, which in the aggregate and end use the not very satisfactory. On the other hand, the tail of the new logo design ever more like the Chinese characters strokes across the body in the official script, in my view stronger international but did not feel weak. Li Ning is not to say the original logo is perfect, but it really did not go beyond the original new work, since there is no transcendence, why change marked a big way? More money or a design company kickbacks to the party? Actually not, indeed should be aware of is that Li Ning, changed. The face of NIKE, Adidas’s continuing strength, such as the soaring KAPPA international second-rate, the key is a lot