Liquor prices regional brands the chance!.docVIP

 PAGE \* MERGEFORMAT 9 Liquor prices regional brands the chance! Years after 2006, China’s liquor industry the biggest events took place should be Mao, five, sword of the upside, the three high-end brand in 2-3 years time, his price of 300 yuan from the previous increase to 400-600 Yuan, that is, the price of high-grade liquor range from 300 yuan into a 400-600 yuan. Development of the market now, a discerning eye will be able to see spirits industry a new market opportunity has arisen, that is 200-400 yuan at this level space is an empty, waiting for backward brands, in particular, is a regional brand to the split. However, for 200-400 yuan price gap, the industry there are many different voices, some people think that is really an opportunity, because the price already mature; some people think it is a trap, because Mao, five, high-end sword consumption is relatively loyal to the crowd, with the three major brands of price increases, this part of the high-end consumer groups, could be taken away by the three major brands. Then 200-400 yuan this price, in the end is not a chance? Is it really as some have said the industry has become tasteless it? I think 200-400 yuan space, is certainly an opportunity, rather than tasteless. As a backward brand, not question it, especially for regional wine brands is concerned, this should be a golden opportunity. 200-400 billion, is the result of consumption upgrading For the liquor industry is concerned, the industry overall price increase for three reasons. First, the raw material prices; second, the terminal cost in particular, hotel costs rise; and third, it is spending to upgrade. Round of liquor prices, the most critical factor in the escalation or the consumer, rather than other reasons. It is said that weddings are often represents liquor alcohol consumption trends and trends, according to this theory, we only wedding wine within a few years range from 20-30 yuan to gradually raised to 40-50 and then to 70-80