Limited to broadcast radio and television advertisements issued orders affecting the geometry.docVIP

 PAGE \* MERGEFORMAT 9 Limited to broadcast radio and television advertisements issued orders affecting the geometry Great interest to see TV shows, there is no reason the ads have repeatedly been interrupted by brutal; can not sleep when the boredom turn on the TV, they see the hosts fought with blood, as inexplicable as to sell goods; enjoy the delicious, they were on TV spots some of the offensive advertisements confused appetite no, it really embarrassing! A survey shows that Chinese audiences are forced to watch ads every day, when up to 180 minutes, while the Chinese audience frequently using a remote control for Taiwan to achieve an average 120 times a day. For advertisers, this is definitely not a good news. Ads straighten out the environment a matter of urgency. September 10, SARFT issued a ‘broadcast on radio and television advertising management approach’, which in turn the media for the marketing From .com What are the effects? Next fall’s prime-time ad actually l The new ‘approach’ that provides television stations broadcast 45-minute-long TV episodes, you can focus on spots twice in each commercial, each time duration shall not exceed 1 minute 30 seconds. Of these, between 19:00-21:00 broadcast television, each can focus on a second commercial spots, long time no more than 1 minute. Obviously, compared with SARFT issued 17 orders in 2003, the new ‘approach’ in the ad duration on the restrictions had not been tightened. 17 orders is required ,19:00-21: 00 prime-time broadcast television, the commercials are not allowed. Besides time, the episode can play video spots a second ad spots shall not exceed 2.5 minutes. Gravitational Media, general manager of San Zhiyong In an interview with ‘advertisers’ interview, says that the new ‘approach’ to the television commercials next fall real-l. Appears to reduce the time for each insertion, but insertion of opportunities, and comparison, more than the original bill a full 30 seconds of advertising time.