Liquor sales team the establishment of elite.docVIP

 PAGE \* MERGEFORMAT 8 Liquor sales team the establishment of elite With the development of the market, as well as the escalating competition and liquor business marketing technology updates faster. In addition to marketing wine and beer, wine competition, will have to face from different types of alternative consumer competition. With brands increasingly obvious consumer spending trends, Liquor liquor brand management business management to become a new topic. Traditional domestic enterprises in such a market environment, the different international companies are not allowed to compete in the market terminals. More importantly, the domestic enterprises and international competitiveness of enterprises there is the concept, consciousness, technology, strength and strategy of the huge gap. Liquor’s market share in a step by step to narrow the brand’s personality gradually converge - a lot of enterprises in the marketing, technical frustrated. However, technology, ideas, strategies, and strategies for the lack of making liquor enterprises are unable to break through the shackles of the traditional industrial development. Thus, the marketing team into a company to gain competitive advantage, controlling the market, terminal, run-off liquor market is all about. Current liquor corporate marketing team the following problems: 1, the lower the quality of marketing, team building, management, backward thinking. Liquor companies considering marketing team building, only the marketing team as a cost factor to consider. - So many of the popular commission incentives. This concept will inevitably bring about construction of the contingent short-term behavior, so that is difficult for enterprises from a strategic system to consider the issue of building marketing teams. They just focus on sales results, but for the sales process is too busy to take into account; they are only asking marketers to manage the market mechanically, but for marketing, feedback and management in