Liquor- return to the traditional hand VS Fashion.docVIP

 PAGE \* MERGEFORMAT 6 Liquor: return to the traditional hand VS Fashion As China’s long history and the industrial chain’s most influential traditional industries, the traditional liquor industry has gone from a planned economy to a market economy, history, has entered the era of the previous contrarian; from the total amount of shortage to relative surplus from the oligopoly to populations everywhere, from a single means of competition to full competition, development trend. Each time the ups and downs and consolidation have witnessed the greatest honor the industry rise and fall of national characteristics. Regression and recovery According to relevant statistics, China’s wine consumer group is currently about 400 million, the market consumption of 400 million tons. But the whole industry over the years mainly rely on a handful of large backbone enterprises to support, in particular the wine business support and guiding role. As consumers of wine history, culture, brand values, traditional crafts such as re-recognize and favor, has indicates that some extent, the market began to return to the wine to the traditional regression. The past two years, China’s liquor industry, in terms of quality output, on another or the value of both the creation of a new high. Which followed a series of country liquor industry is conducive to the development of policy adjustments, on the liquor of cultural restoration and brand building also had a positive impact. Now, in the liquor industry as a whole recovery ‘background’, the entire industry upgrading, bargaining power, have achieved a significant increase profitability. In this opportunity and opportunity, the number of liquor companies implemented a series of ‘revival’, especially some of the back and revitalization of old wine and set off tidal waves of return. Yanghe, fen, Langjiu, Dong alcohol and other enterprises gradually reorganized and restructured the successful use of price increases, shrink the old product