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Listen to the voice of customers
PAGE \* MERGEFORMAT 7
Listen to the voice of customers
A girl shopping for clothes, in the busy commercial district in the walk through on a wide variety of boutiques. She felt hot and thirsty, so bought a paper packaging ice cream cones. When the girls put ice cream on the wrapping paper torn off half of the time, she was a bit hesitant, she did not know to tear up all the ice cream on the paper, or should I tear the first half. If the wrapping paper all tore up, fingers inevitably dirty, visiting the clothing store when the clothes will not be able to touch their hands, and wash their hands, and when shopping inconvenient, obviously not health. But not all tear up a little later if it can not find the garbage bin, had to carry the sticky wrapping paper in his hand, think of all uncomfortable. She began to regret buying ice cream cones. ‘Perhaps I should buy a bottle of soft drinks. ‘She thought.
This very ordinary scene, but an Italian ice cream company’s market research found the problem and recorded. When the market developers to study the case when they think about the customers who felt the inconvenience, businesses should be held responsible. Merchant does not put itself in consideration of the difficulties encountered by consumers may not provide consumers with a more intimate design. Can imagine, this girl would probably be prudent to buy after the ice cream cones, in the end by the loss or businesses. As a result, the company re-designed a new packaging method, the same can be like squeezing toothpaste squeezed out bit by bit, how much to eat, how much crowded, neither let the fingers come into contact with ice cream, but also no longer need to endlessly tear wrapping paper. Results 30% of new products, price increases are still selling.
In the current highly competitive market conditions, consumers there are a lot of effective demand is not met, if the sights make a fuss about these needs, companies will be able to create a new business ‘bright s
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