Local sports shoes how to break the extensive operations yoke.docVIP

 PAGE \* MERGEFORMAT 10 Local sports shoes how to break the extensive operations yoke In the Chinese market, local sports brand can reach the office of the streets there is basically their brand, especially in the market town of the county and in the secondary market, including companies focused on the industrial park, the area surrounding the school have a sprint sports brand’s voice, even in first-line local sports brand in the market place achieved by very few, but the momentum built up after the local sports brand remains very strong, from the acquisition of foreign domestic sports brand’s sports brand, we can imagine, the local sports shoes on the line outside the market area and occupied a strong infiltration. so that the local sports brand in the market, the operation of the market development opportunities to win, but also to local sports brand stable development of enterprises, from ten years of brand development process in China’s domestic sports brand in the emphasis on brand development and market development have been major breakthroughs, but the public view of local sports brand’s overall business model, local sports brand is still in the ‘extensive’ stage of operation of the market. This ‘extensive type ‘of operation of this chapter is mainly reflected in: 1 brand communication generalization, (2) terminal operations without planning; 3 marketing system construction of a lack of feedback, 4 brand of service not yet open, from the four aspects to this article explain and resolve the direction. 1 from traditional media to new media, local sports brand communication in an unprecedented innovation, but the brand communication process in a serious misunderstanding of communication, brand communication too ‘cut’ generalized, resulting in the spread of brand process does not achieve the desired set of results, even better than expected set of results is still far, resulting in the advertising business on a large number of waste. This wasted a lot o