Little Nurse II, Ding not when.docVIP

 PAGE \* MERGEFORMAT 4 Little Nurse II, Ding not when December 6, the world’s first perfume manufacturers, France’s fifth-largest cosmetics company Coty Inc., Ding and domestic skin care products company announced that they reached a share purchase agreement. This agreement shows that the acquisition will be conducted in cash and equity, Coty Shares acquired between 50% -60%, valued at approximately $ 400,000,000. Coty also promised to keep the existing management and staff Ding, is expected to be completed in January 2011. The deal is the second small nurse “marry” L, Tai Po “marriage” of Johnson amp; Johnson (China, another acquisition by foreign brands. Think of the small shelf of the fate of the nurses were L’Oreal, and many people with lofty ideals may be worried about Ding “Little Nurse II”, which I do not agree. Contrastive nurses and Ding, specific reasons are as follows: First, the mentality is different. Ding original shareholders are still holding 40% stake, while the entire equity interest in the small nurse is resold. Obviously Ding’s management team is thinking bigger and stronger the brand, rather than large profits after selling a. Zhuangwen Yang Ding, founder and chairman, said: “Ding hope by Tuoke Di global network and marketing expertise, access to faster growth.” better development of this attitude to the brand, sold in small nurse The mentality is obviously different. Second, the fit different. Coty Yue-Sai Group has sold to L’Oreal in 2004, after most of its brands through its agents in the form of domestic companies operate basically out of the mainland market. But such a huge market in China for Coty has been obsessed, and constantly looking for opportunities to return to the Mainland market. and Ding products related to facial cleanser, sunscreen, mask and other fields, category dispersed development has been bland, while facing the Nivea, Olay, Garnier, next to the s and so the price is almost the same type of impact of foreign