Looking for tea tribe- the regional market downturn.docVIP

 PAGE \* MERGEFORMAT 14 Looking for tea tribe: the regional market downturn Worlds apart Tribe is looking for tea in Fujian, a private group, the company’s middle and upper managers, mostly from Master, Coca-Cola such enterprises, with business development, looking for tea tribe in 1999, when the branch was established in Harbin, At that time the company’s main product is the Tetra Pak’s fruit juice drinks and porridge products and dairy products, in 2000, when the fancy tea huge market potential, the company launched a series to find tea family tea drinks, tea time on the market Drink is the Master, unity, the sun rose, and then consumers do not drink tea, it is accepted, Master of some products sold in retail stores have expired, but after the end of 2001 when the survey, Harbin tea on the market The first is the Master beverage sales, and the second is to find tea, family, and the third is the sun rose, and finally unified. At that time looking for all the tea tribe Harbin Branch staff were all very proud of: a name without a transfer of the enterprises in Harbin tea beverage market, with the Master or less of their status, but also to a unified rejection of such a company is far behind on the even less easy. Who would have thought did not last long, by the second half of 2002, when the performance began to stagnate, and operations staff is more than changing batch after batch, but the results still the same kind, began to adjust to increase the dealer, but the performance increase is only temporary, this month completed the performance, and got the full bonus, next month then? Also a white flag. This is in sharp contrast to the Master, Master due to lack of capacity, has been the establishment of beverage production base in Harbin. In 2003, when the situation is even worse, and sales could even be described as a bottomless drop. However, sales of Master and unity does not fall but straight up. Why a short period of three years such a big change will happ