Local brands with anything - on the national strategy for local brands.docVIP

 PAGE \* MERGEFORMAT 11 Local brands with anything - on the national strategy for local brands With regard to market competition, as the Trout said: ‘Today’s the essence of marketing is not for customer service, but to confront competitors in the same process, in order to outwit, to clever to win, with a strong win’. The brand to win the competition, to enter the greater market, in addition to its own should have the strength, it also must shift from demand-driven competition-oriented, in order to truly David and Goliath. In terms of its strength, the local brands and national brands of this are not comparable, the former warlord as the separatist party, while the latter, as the powerful Central Army, the two are not one level, not to mention compete with each other has. However, through a number of examples, we are also pleased to find that the local brand if that strategy are successfully implemented, can still change Caoji Phoenix. Wong Lo Kat in Guangdong Province was originally a time-honored tea brand, originally founded in 1828 in Guangdong region has a good reputation, but due to various reasons, more than a century, has been difficult to jump out of the South China in this regional market. Wong Lo Kat such places as a brand, to move towards the country, must find one able to meet the national market, and consumers nationwide have recognized a ‘selling point’. After a long, careful market research found that the formation of China for thousands of health concept is very focused ‘Quhuo’ concept. Thus, Wong Lo Kat has been positioned as a drink to prevent lit, advertising language is even more sharply - ‘fear get angry, drink Wong Lo Kat. ‘ With the precise positioning after Wong Lo Kat began to consider how in the shortest possible time, the ‘fear get angry drunk Wong Lo Kat’ concept into the minds of consumers. No doubt, it is necessary a good spread of platforms. Powerful mass communication media is a commanding height, as a national primary chann