Liquor second-tier brands to expand Attention.docVIP

 PAGE \* MERGEFORMAT 6 Liquor second-tier brands to expand Attention Many Liquor second-tier brands gained considerable strength in the region, after the inevitable attack from outside provincial or national market, for example, Zhijiang, Yanghe, Song River, Tarzan and so on. As a strong regional brand, in the face of new challenges to expand in the expansion should pay attention to what the problem? Second-tier brand in the expansion before the original area, regardless of brand awareness, reputation, or possession of the Lands relations are strong. Whether dealer network, or business reputation and influence than other businesses well. And out of the original mu-third of land, facing the new business environment. The original method and mode of operation of many, can fail. In the expansion, we should first do a good job flagship product, the market model and implementation team to prepare three aspects. First of all, the gap should be differentiated products. To develop new markets, first of all make sure to take Which liquor is the main new markets? The product differentiation in the region, where? Suitable for the local market? The product’s competitive edge? Existing local liquor market, price, taste, distribution policy, where the gap? Product power is the most effective competitive spirits. Light quality and excellent products is not enough, the original with the new market segments competing products effectively. For example, Yanghe from Jiangsu to the nation expands, bring a unique ‘soft and Liquor’ concept; blast home winery to Huizhou culture Rong Jin product, emphasizing its unique wine culture. Secondly, there must be replicable model for the market. Model the market for rapid investment and successful promotion of the role of doubt. But many companies to expand ago, no patience to create a model market. All effective planning agencies have recommended that second-line liquor in large-scale expansion of the former, at least one year’s time, in