Liquor small minority of consumer psychology and trends.docVIP

Liquor small minority of consumer psychology and trends.doc

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Liquor small minority of consumer psychology and trends

 PAGE \* MERGEFORMAT 12 Liquor small minority of consumer psychology and trends Consumer goods, consumer groups have become a part of “minority.” Minority, often decisive, “guidance and benchmarking,” the spiritual significance of the absolute superior or consumption. Therefore, the minority is the object of the manufacturers will compete, and some but he has “original capital” even more liquor. liquor as a traditional rigid consumer goods, consumer advocates complicated, very many factors: the basic properties of such liquor products in the “emotional interests, material interests, taste, price, packaging”, consumer by its own “status, face, preferences, spending power, the scope of knowledge”, and passive consumption level of “gifts, factory service move, the higher the specified / assessed, occasions of consumption,” and so, it is difficult to cure with a single elegant rules. Liquor marketers when making branding, consumer groups are used to dig the target of great relevance to the degree of “name, concept, packaging, price, emotional / physical advocates”, as a bridge to communicate with consumers. Then, various means to maintain close contact with the target consumer groups, brand communication and consumer experience to carry out the work, so that consumers buy the products and trust, trust in the last repeat repeat purchase. close contact with nothing less than “to live, work” place, including “clothing, food , housing, transportation, entertainment, leisure, office, “and so on. White minority, the industry has recognized a group of “core consumer lead qualification and consumption of energy,” the political business crowd. In the high-end, sub-high-end, high-end, ultra high-end (luxury class of operators of liquor, the part of the population is love-fear. “love” from the particularity of its energy, enabling enterprises to obtain attractive returns, “fear” from the little knowledge or understanding for the minority, they racked their brains to get

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