Liquor terminal block of the four core marketing tactics.docVIP

 PAGE \* MERGEFORMAT 6 Liquor terminal block of the four core marketing tactics Case: Rejoice shampoo released CCTV one three new product advertising, in the overwhelming advertising Rejoice shampoo while Shulei shampoo shop began to actively deploy the terminal block and take a low-end promotional tactics, in the surface of large shopping malls put up a building floor, advertising cards, forming a terminal shop heavily guarded barriers. At that time the market saw 70% of the consumers of TV ads after Rejoice in the supermarket, the mall holding money buying process, is Shulei shampoo effectively intercept live. This is the most typical of the terminal intercept tactical success stories. The so-called terminal to the terminal block is to promote as a weapon to intercept the terminal point of sale that compete for consumer goods consumer goods way. Liquor sales market competition, a variety of emerging marketing model, but relatively speaking, the implementation of the terminal block is a more rapid results, and effective tactical sword see dishes on the number of enterprises, are also easier to implement, low cost. However, it seems a very good marketing model, a lot of liquor companies in the implementation process can not find the direction of focus, so that the sword easy road, with little success. Liquor-sale terminal block is the first battle, the object is a white wine consumers, for consumers to carry out the terminal block, focusing on four core work to do, namely: reputation, image, interests and decisions. As long as the core of a good job for these four blocking strategy, then the terminal block can be greatly effective tactics, the following are described one by one: 1, the dealer most important - word of mouth to intercept: Wine marketing, word of mouth accounts for a significant role in the absolute. For the consumer in terms of wine, most wine consumers do not understand, and influence their purchase decision factors, distributor