Liquor should be how to sell.docVIP

 PAGE \* MERGEFORMAT 9 Liquor should be how to sell “Hard liquor made a” This is almost all the industry a heart. Today, competition has been to the liquor heated state, can Bunan do that? When almost everyone doing the same thing one time, that Zhe things certainly difficult. Everyone is now talking about the “difference of marketing”, the difference in what? Vast majority of people put the difference in the product itself, on the set, wine and liquor in the end there is much difference between? Industry knows, although there is a difference , but negligible Moreover, consumers are not wine experts, can taste the difference between how much? so drink itself is not much difference. Marketing 4P product, price, channel, promotion, the first P is the “product”, if the first P made a mistake, set the wrong orientation, it will then go the wrong way. We talk about the “wine” This product, wine is what kind of products? such as “detergent”, “toothpaste”, “diapers” and belong to the material type of consumer products, when in operation will be around the “benefits” “function” “quality “etc. to do,” wine “this product is typical of the spirit of consumer goods, including the” music ““ movies “and so fall into this category. that when the course is in operation around the” spirit of the theme of “do the So when we drink, “Chivas,” the time will give us a “quality of life” feeling, when they heard “Johnnie Walker”, will think of sections of color from England alone slightly gentleman, when the thought of “Martell” think of aristocratic, noble style of life, when you see the “Blue Classic” will give us a “man of feeling” feeling, so we feel a broad mind The man will be able to accomplish great things, when we all went home the New Year, everyone got together for a reunion too, the alcohol will choose “JLF.” Then we can look at today’s level of competition in liquor, liquor companies are tens of thousands around the “wine itself” in the past men working, are sayin