Liquor sales should be active of.docVIP

 PAGE \* MERGEFORMAT 5 Liquor sales should be ‘active’ of See the amp;quot;Active Marketing From EMKT.amp;quot; words, perhaps a lot of people will often think of dealers from amp;quot;shopkeeperamp;quot; to amp;quot;salesmen,amp;quot; the efforts of this matter. In fact, I said amp;quot;active marketingamp;quot; is far more than that, it relates to liquor marketing tactics and strategic level. What is the initiative? The initiative is amp;quot;no one has told you, and you are doing the right thing.amp;quot; Initiative is a positive state of mind, but also is a positive marketing ideas. From a macro level, liquor sales, liquor products are more and more amp;quot;oldamp;quot;, and from the young people, more and more distant from the fashionable. Now, the younger generation of consumers are biased in favor of wine, beer and wine and so on, think of China’s young consumers are not many liquor. There is a very representative view, they think of young consumers to wait until the appropriate age, they will naturally return to liquor consumption, and return to tradition! However, we can determine the beer, and wine consumers in developing mature, really think of it in time Baijiu do? At that time, they may have forgotten the white wine. Why can not become fashionable to drink liquor? I think, for the cultivation of young consumers, the fashion for the old wine and liquor industry can not sit wait, and the need to take the initiative. In this regard, industry leaders also need the initiative. After the end of the 2008 Olympic Games, Maotai stock company launched the amp;quot;Water Cubeamp;quot; is close to stylish wine as a bold attempt. Moutai amp;quot;Water Cubeamp;quot; wine wine and the most traditional characteristics of the times of the National Swimming Center amp;quot;Water Cubeamp;quot; together, and from the packaging focus on the combination of a sense of beauty and art, hoping to seize the liquor and that a group of consumers most stylish consumers. amp