Liquor sales in the ethical issues.docVIP

 PAGE \* MERGEFORMAT 9 Liquor sales in the ethical issues The information age and knowledge-based economy toward us, the new economic forms are emerging, due to economic, political, and social influence of various factors, followed brought a series of new problems. Complex liquor market and the imperfect legal environment, the liquor companies will face more intense competition, receiving more grave challenge. Enterprises will continue to face legal pitfalls and risks of traps, such as inferior goods, and consumer complaints, business and dealer distribution of benefits, accounts receivable, accounts payable, price disputes, the quality of disputes, in particular, sales in the process of fraud, high-pressure sales, defective or unsafe products, to low-income groups in poor service and so on. Whether the traditional wine marketing, or a new type of network marketing will inevitably involve ethical issues of marketing, strengthen ethical management is to avoid the liquor business into an effective means of legal pitfalls. We are constantly learning and training, while the marketing concept from the West should be draw useful elements. How do you start? We believe that the most direct is from a focus on immediate practical start. Let’s take a look at the process of wine marketing, some frequently encountered ethical issues: 1, liquor sales in the process of cheating include deceptive pricing, deceptive marketing, deceptive packaging. Deceptive pricing, including the error information ‘ex-factory price’, ‘wholesale’, ‘direct selling price’ or the high retail price of a false lower prices; deceptive marketing, including exaggerating the liquor product features or performance, such as nutrition function, health-care functions, cultural functions, etc. to entice consumers to buy and store low-cost products or engage in pre-pre-determined lottery; deceptive packaging, including through the clever design and the content of exaggeration packaging, packaging, inadequat