Marketing Innovation Law.doc

 PAGE \* MERGEFORMAT 13 Marketing Innovation Law Perspective of China’s market status quo, it is easy to see the most popular marketing phenomenon is the utilitarian marketing too strong, which led to many businesses marketing tactics superficial, follow the trend of the prevalence of marketing, which is undoubtedly the large number of enterprises with poor marketing, innovation and the ultimate causes of nowhere. A fresh case for a large number of domestic companies flatly wake up, once considered ‘good’ marketing model has become bleak. Coca-Cola and Pepsi while the century-old war also gave us a very good inspiration: blind imitation will always be in a backward state, and only dare to innovate, courage to challenge, in order to win in the fierce competition advantage. Therefore, in our country this environment is very dynamic and increasingly competitive, consumers more and more mature, more rational market, in order to win customers, gain competitive advantages, we must change in a changing environment, marketing models and is applied in a creative marketing. At present, enterprises have to face is a more intense international competition, marketing, innovation has become the current enterprise marketing management, one of the important research topics. The so-called marketing innovation was based marketing environment changes, combined with enterprise resource conditions and operating their own strength, to find elements of a particular aspect of marketing, or a series of breakthrough or a change in process. In this process, not asking for must be invention, as long as able to adapt to the environment, to win the minds of consumers and does not break the law, regulations, and access consistent cases at the same time be accepted by businesses, then the success of marketing innovation that is . Also need to be explained that the ultimate realization of marketing objectives can not measure the success of marketing innovation and the only criterion. Market