Marketing Innovation - the 21st century the theme of corporate marketing in China.doc

 PAGE \* MERGEFORMAT 18 Marketing Innovation - the 21st century the theme of corporate marketing in China 20th century Chinese corporate marketing, we should say is taking the one to mimic the main road. Of reform and opening up 20 years ago, the Western corporate marketing theory and methods to promote the use of spread from the introduction, most enterprises based largely “照葫芦画瓢.” Into the 21st century, China’s enterprise marketing is still the main road to go to mimic or take the innovation-based course?, Which my theory, and business communities have different views. I believe that: marketing innovation, should become the 21st century, the theme of China’s corporate marketing. Marketing innovation is the development of the 21st century, an inevitable choice for Chinese enterprises The reason why China’s enterprises in the 21st century should take marketing innovation as the theme is mainly based on the following considerations: 1. The formation of a buyer’s market 1996 is the key to the formation of China’s buyer’s market, thanks to the economic “soft landing” of the success of China’s market began to emerge fully over-supply. According to Domestic Trade Bureau data show that first half of 1999, in the 605 kinds of major commodities in oversupply varieties accounted for 72.2% of its varieties She is also the basic balance between supply and demand situation is conducive. Not only the means of subsistence, the means of production surplus, and even China’s economic development have long plagued the “bottleneck” sectors such as electricity, coal, transportation, etc. an oversupply situation. “Iron boss” has no “boss” panache “electric tiger” has also lost support of the former power and prestige in the Chinese market from the past into a seller’s buyer’s market. In a seller’s market conditions, the total supply is less than the total demand, so long as others to emulate the production and marketing practices to be profitable