Marketing risks and prevention methods.doc

 PAGE \* MERGEFORMAT 7 Marketing risks and prevention methods Any enterprise engaged in marketing activities, will bring more or less certain the marketing risk and marketing losses. Enterprise marketing risk and losses in order to avoid the occurrence that may occur on weekdays should be a potential risk to the trading system, finishing the classification to develop a complete business process by management and through a rigorous internal audit actions, one can risk loss of sales fell to minimum, two transactions can improve the quality of marketing activities to reduce the risk of loss. Enterprise frequent type of transaction risk and prevention of the Road described as follows: 1. Ignore the changes in the market or consumer habits change, leading to product unmarketable. a. the systematic collection of a variety of market-related information, conduct in-depth study, as well as for the market problems, we are preparing campaign strategies and action programs and to implement in order to restore the market. b. depth corporate growth strategy and a plan of action to pay. 2. Enterprise product life cycle in the mature stage, growing market competition, resulting in marketing earnings. a. business-to-products should be carefully re-positioned to seek new target customer base or product new. b. the conduct of ongoing performance improvements to enhance product features. c. Product new uses and new markets to seek re-development. 3. Enterprises lack an overall marketing strategy, the loss of market, competitive advantage. a. develop corporate strategy management awareness and thinking patterns to outwit. b. weekdays to collect relevant information on competitors in order to get to know ourselves and benefit from, the formulation of effective competitive strategy. c. in-depth consumer buying behavior and consumption characteristics of the development of differentiated marketing strategy. d. to seek business advantage, seeking to enhance industry barrier