Marketing people Digest.doc

 PAGE \* MERGEFORMAT 17 Marketing people Digest Creativity is the soul of product marketing, spleen, positioning, marketing ideas, event marketing, and one side is the endless theoretical terms, while also facing fresh endless variations of the market, marketing is no titration. Marketing is the most valuable ideas. Face the market, creativity, to break the routine, the game, became the soul of marketing. But the idea seems to have the law, not be unexpected, some corrections to do? Current ‘marketing people digest’ success or failure of a few selected cases, or to give a little inspired by Fong. A success because of Jieyou Letting the lady eating beef Let us look at the Campaign Palace in Australia for the Australian Meat and Liveatock do advertising bar. Campaign Palace to accept commissioned by the Australian Association of fresh class of cases before the annual decline in beef sales. They found that the attitude of consumer acceptance of beef a few points need to break through: 1.Fashion . More and more young women in popular vegetarian. 2. From a health perspective. Beef with some of the causes of disease often linked together, it is the nutritional value of hand, has been ignored. 3. Consumer perceptions. Housewives often the beef with the big mouth to eat meat, men connected with food. Campaign Palace’s strategy is to beef up the iron component stress. The first stage is ‘reminder of the problem’. Female tired tired face, describing how he reasons, and some said to be the work of some said to be with children, and some say that sleep is not good, and some are tired anyway. Ad Last reminder, the real reason may be lack of iron. Sample survey showed that 68% of female respondents accepted the reminder. The second phase of the strategy on the use of comparative law to prove that beef contains the most iron. Series is issued in order to super-market’s other food (spinach, big fish, chicken, etc.), as compared with a small piece of lean beef, for ex