Marketing should be the active verb not a passive noun.doc

 PAGE \* MERGEFORMAT 13 Marketing should be the active verb not a passive noun Marketing should be the active verb, not a passive noun Text / reporter from Beijing Yue Miao Aesop’s Fables where there is such a story: the forest, there are constantly facing the trunk of a wild boar grinding its fangs, a fox met with puzzled and asked: ‘Now do not see the hunter Why do not you lie down to rest, pleasure-seeking it? ‘Wild boar said:’ wait until the hunters come back molars appear to be too late啦 ! ‘. In Asia’s leading marketing strategists, the World Marketing Association president Hermawan Kartajaya It seems that wild boar were hunted to resist the most powerful weapon, not its sharp fangs that but its was ahead of the ‘crisis mentality’, for enterprises, is also true. ‘Entrepreneurs must not lose their sense of self-transformation of crisis, when all things are stable, when the performance, that means big trouble coming. ‘Hermawan Kartajaya pairs of’ new marketing ‘reporter stressed that beyond the Sony Samsung Samsung CEO Yun Jong-yong said the secret is like’ I’m a troublemaker, I have been to encourage a sense of crisis in order to change, I have been to educate the management Such a concept, that we may collapse at any time. ‘ In what has been Sun Microsystems Inc. CEO Scott McNealy called the ‘We have evolved from the information age to the participation age’, Hermawan Kartajaya that the time changes in the outside world at the same time, marketing has not only as a noun support the sustainable development of enterprises and maintain sustainable competitive will depend on for the ‘enterprise is fraught with danger and change in consciousness, in this process, wise companies must realize that marketing should be an active verb, not a passive noun . Members of all companies have to be there as a marketing officer. ‘ ‘New marketing’: More and more Chinese enterprises began to aid the integration of international resources and mergers and acquisitions to