Marketing people how to thoroughly transform-.doc

 PAGE \* MERGEFORMAT 5 Marketing people how to thoroughly transform? In the film ‘A World Without Thieves’ in the Ge (Li Shu of the actor) has said this statement:’ What is the twenty-first century, the most important? Talent! ‘Although the image of Ge film negative, accent is contrived, the tone somewhat bizarre, but this remark has triggered a deep inner resonance with the audience. Companies must also focus on the future of talent, attention to human resources professionals will have to focus a comprehensive capacity-building. Comprehensive capabilities on enterprise talent, there are many different decomposition methods, I am more respected the famous Harvard psychologist Howard Gardner, educators and law professor at the fifth. He most in need of future society, and most call return is also the largest capacity in the future broken down into five areas: professional force, integration of power, creativity, tolerance of power and responsibility. Now, I would like to combine the future trend of the marketing staff in these five capabilities to be carried out in practice to make a brief analysis: first, that professional edge - ‘The Disciplined Mind’. The future of marketing personnel must constantly improve their professional competence, from the past, which ‘Takeo ordinary’ or ‘uneducated person a’ to do to send, enhancing scientific and cultural quality, which is the foundation of all. I am for the novel, ‘Notes from professional managers’ written in the preface said:’ professional managers who rely on the professional eating, and left the professionalism and professional competence, professional managers is no different from charlatan. ‘Since most marketers are professional managers, then it should strengthen the professionalism and expertise. At present, the ignorant and incompetent, or a smattering of knowledge of marketing staff also exist in large numbers, if not as soon as possible to improve the quality, the future value and competitiveness will be