Marketing is just common sense do-.doc

 PAGE \* MERGEFORMAT 7 Marketing is just common sense do? A friend of mine is a marketing professor, who was a member of a state government committee, the committee engaged in venture capital investment. In the Committee’s meeting, when the entrepreneurs who demonstrate their financial or production plan, everyone will keep quiet, only the Commission in the relevant experts will provide advice or ask questions. However, once the discussion turned to products of merchantability and marketing issues, suddenly everyone began to enthusiastically join the discussion. Everyone seems to be marketing experts. Why does everybody will be the experts? This may be because people generally believe that marketing is just a common sense, you do not need to be able to acquire knowledge in marketing. This may explain why the hospital would have no hesitation by physicians to be responsible for marketing, and computer companies like to make a computer engineer to serve as marketing, examples are numerous. Sometimes, these non-marketing professionals marketing managers will have good performance. But more often, many companies there have been some unnecessary mistakes, not because the managers responsible for the lack of wisdom, but because of their lack of knowledge. Michael Dukakis in 1988 and the elder George Bush’s election, the appointment of a brilliant law professor at Harvard University to operate his campaign (marketing) activities. After about 150 massive advertising, the Dukakis had a significant (30 percentage points) leading support blink of an eye wiped out, and failed so miserably. Dukakis sell in their own way as a lawyer in court, the case of debate, everyone was confused. Bush with an excellent marketing campaign win. His marketing is just to repeat some simple advertising, which conveys some simple information, and market research shows that the information is able to convince undecided voters who cast a vote for Bush to key information. Bush’s own way, like