Marketing channel strategy for the prevention and control policies analysis of deformation.doc

 PAGE \* MERGEFORMAT 15 Marketing channel strategy for the prevention and control policies analysis of deformation Introduction As China accelerated market-oriented, large enterprises have already entered a marketing real scale of the trench warfare phase; a war victory, the most important thing is to iron discipline, in the face of any difficulty, we must move forward, go forward, go forward , until the end of the war itself, or sacrifice. Marketing is a never-ending war in Iraq; channel policy, just as the war in the battlefield discipline, and its importance is self-evident. But in reality, we found that almost every business, particularly in domestic enterprises, the implementation of policies in the channel, almost all channels of policy, the existence of universal deformation. For long-term development, which is the enterprise should arouse enough attention. How to prevent and control the channels of policy implementation deformation, change, or variation is to explore the issue in this paper. 1, channel policy, the root causes of deformation Channels of policy, the root causes of distortion, I think, always in the two key factors of a problem, these two key factors are sources of remuneration policy, power and control. The proposal as a policy is always in order to resolve an already existing or impending problems and difficulties, in a sense, that is, change channels, or channels of reform, it is bound to affect many people or sectors of interest; channels for each 1, objectively speaking, more or less, first of all will benefit from their own point of view to explain this policy to determine their own attitudes. ‘There are policies and measures to counter’; ‘You have your policy, I have my response’ shows that are this particular reason. There is not enough to pay the policy of force, channel participants, is always objectively there is a strong impulse, to amend the policy for the benefit of their own short-term or long-term interests. In some ca