Marketing investment in the six traps.doc

 PAGE \* MERGEFORMAT 14 Marketing investment ‘in the six traps’ Marketing investment: that is, how the costs of business to marketing to be turned into a huge benefit relationship. Enterprises in the marketing of the investment ratio is relatively large, but inside the area of investment in marketing the waste is also very obvious, marketing, enterprise survival and development to become an inevitable choice, it is often a different look at the mentality of marketing investment issues, and some consider investments in marketing mistakes in the exercise, some say that I have to pay tuition fees, some considered to be the inevitable result of market transformation, but some did not take it seriously, in fact, we can easily find, marketing, investment, good or bad or the success or failure is directly related to the business of life and death of a chain, marketing is invisible, it may also have laws, and for the marketing industry is concerned about the battle of view, focusing on the marketing analysis and failure mode analysis, accounting for a lot of marketing people the habit of thinking, or even too many to analyze and learn from other corporate marketing experience, to give the idea of moving copied, so that decision-makers to ignore the many marketing investment environment in which the emergence of many problems, some fatal, some are affected development of the market, some are deciding the success or failure and, therefore, invest in marketing what is inside, what kind of marketing investment to promote the effective development of the market, what determines investment in fewer mistakes, so you can come to the market objectively follow-up questions. Here I believe that inside the field of investment in marketing, ie marketing, a focus on development issues, determines the direction of development of marketing investments, marketing investments in this direction is the problems caused by the position of enterprises in different stations will be drawing