Marketing is a predatory rather than create.doc

 PAGE \* MERGEFORMAT 5 Marketing is a predatory rather than create Why did the robber robber, because he feels that he has enough; robbers rampage on what basis, because he thinks he has the ability to compete for victory! They never have created anything, in addition to looting of weapons. The effectiveness of gangster logic is reflected in two points: first you have a deep understanding of your resources are not enough, with the desire to share resources; second you have the ability to own access to resources with a strong self-confidence, forging possession of resources capacity. These two points are necessary for marketing personnel, and are based on resources. The difference between sales and marketing, is this: sell to customers as a rival; marketing to customers as a resource. The logic of the sales, the sales staff and customers engaged in a Bipin wisdom and strength to knock out or submit to the other side to victory! Different logic of marketing, marketing staff and clients engaged in a not necessarily fair, but absolutely fair and open cooperation to mutual benefit and solidarity for the win! Robbers do not care about your education has never been and appearance, he only cares how much you have to grab! Enterprise Marketing gangster logic in the face of market and customers, in the eyes only resource. Customer is an important market, non-renewable resource. In a particular market, there is a big customer, not created by corporate marketing, and you enter this market before, he is already existing resources; if you can not cooperate with them, you can no longer such a person to copy one out of ! Therefore, the logic of marketing, the customer is definitely not trained, but the selection out. It is like the best sales staff has never been trained, but chosen from the same. Unfortunately, sales-oriented business logic merely for its own sales staff, but not applied to individual customers. So they are good sales staff once they left, their best cust