Marketing is and consumers love.doc

 PAGE \* MERGEFORMAT 5 Marketing is and consumers love Who is the world’s first a salesman? Is the Garden of Eden where the snake. It will sell an apple to the Adam and Eve. Marketing is a matchmaker, the brand is Cupid. Marketing has become the process of businesses and consumers love. One focus of the work of marketing products to give vitality and bring their products into consumer’s lover, so that product to establish emotional connection with consumers, fell in love with the brand! Valentine’s eyes out beauty A woman, the eyes of the stranger who may be flat appearance, but in the eyes of Valentine, it may be the same as Marie Claire beauty, every move, every word and deed are full of enchanting charm. This is due to human interaction emotional ‘reflect’ the constrained results. When consumers buy products not only require product, functional, but also to product has to meet their own emotional needs of the property. Consumers had a feeling of a brand, they will subconsciously create a good impression of the brand’s products. Such a favorable impression, once formed, will allow consumers to place repeat purchase, price sensitivity is low, trust, loyalty and a series of acts, and feelings reflected in the chain. In 1938, the U.S. public on the arms giant, ‘Dupont’ company no favor at all, but with the DuPont made of nylon to nylon stockings, women across the United States have flocked to department stores and retail buying, just one year , the company sold 64 million pairs of nylon stockings, more than at the time the United States the total number of adult females. It is said that when the price of a pair of stockings is equivalent to a long-barreled expensive watches, and even an antique. What makes female consumers to rush it? Why is this not comfortable wearing nylon stockings can fetch such high prices? The answer is that they do not buy stockings, but rather to purchase its own office next to the skin care of the details of the purchase of the